The power of the IPN

Why Sponsor IPN

There are many good reasons for working together with the IPN. Over the past decade or more many of the leading organizations, in or associated with the printing and graphic arts industry, have found this beneficial to them.

Here are some of the reasons why companies choose to sponsor the IPN:

Reinforcing Company Brand and awareness

Sponsoring organisations display their brand or logos on IPN event signs, buildings, equipment, programs and promotional materials.

Target Marketing

Many companies see event sponsorship as a way to reach an influential audience, potentially interested in purchasing the company’s products or services.

Promotional Tie-In

Many companies want to use an event as an opportunity to gain attention from the global marketplace to drive sales. Typically companies offer special deals to IPN members that are then promoted through on-site demonstrations and other forms of advertising.

Relationship Building Opportunities

Sponsoring companies gain the opportunity to build global relationships with key figures within the industry which simply do not exist anywhere else.

Test and Information resource

Sponsoring companies attending IPN events use the opportunity to gather information from some of the worlds leading industry pioneers. We know that input from our members has influenced several manufacturers plans and avoided potentially costly errors prior to going to market. The network also provides a unique beta testing global resource.

Image

Companies use IPN event sponsorship to improve, enhance, or change their corporate, brand, or product image.

PR

Companies value the public relations exposure for their brand when sponsoring an event. An IPN meeting involving printers from all over the world attracts media coverage both locally and internationally and offers valuable brand reinforcement opportunities.

Demonstration Opportunity

Many sponsors have linked an IPN meeting with a visit to their manufacturing or R & D facilities as an excellent opportunity to demonstrate and display their products and services to the maximum effect.

International Community Relations

Most companies accept they are now working within a global marketplace and by sponsoring an event they often initiate contacts in new geographic areas.

Contact with Senior Executives

The audience at IPN meetings are all at CEO or top management level offering sponsors a cost effective method of getting to the decision makers in world class companies.