Author Archives : kennickell

How We Localize Marketing Materials for Global Audiences

On March 21, 2017, Posted by , In Localization,Membership, With No Comments

My last blog post on marketing asset management generated a lot of interest from both global brands and print service providers. Many wanted to learn more about the way IPN Global companies work together across the globe to serve multi-national companies. One of the companies our network serves is Trimble…

Marketing Asset Management and the IPN Global Network

On March 8, 2017, Posted by , In Membership,Whitepaper, With No Comments

For companies that sell globally, lead generation and making sure distributors, channel partners, resellers and global sales forces have accurate sales and marketing collateral is a real issue. It’s one that many of our clients have struggled with. Problem is, they are spending a lot of money printing, shipping and…