Author Archives : Willem Jubels

Network retailing – The secrets of an effective and unified brand communication

On February 9, 2018, Posted by , In Whitepaper, With No Comments

Network retailing is on the rise! In 2016, 48% of French people looking to create their company intended to launch it as a franchise1. That is 8% more than the previous year. This organizational model, invented in the 19th century, and which has developed in various mixed forms, looks more…

Case Study: Denmark

On May 24, 2014, Posted by , In Case Study,Manufacturing, With No Comments

One of Denmark’s largest manufacturing companies was going to use two big display boards at a trade fair in Oslo, Norway. The display boards had still not arrived shortly before the beginning of the fair, and they could not be traced. This was a serious problem, which needed sorting out…