Category Archives : Whitepaper

Network retailing – The secrets of an effective and unified brand communication

On February 9, 2018, Posted by , In Whitepaper, With No Comments

Network retailing is on the rise! In 2016, 48% of French people looking to create their company intended to launch it as a franchise1. That is 8% more than the previous year. This organizational model, invented in the 19th century, and which has developed in various mixed forms, looks more…

Marketing Asset Management and the IPN Global Network

On March 8, 2017, Posted by , In Membership,Whitepaper, With No Comments

For companies that sell globally, making sure distributors, channel partners, resellers and global sales forces have accurate sales and marketing collateral is a real issue. It’s one that many of our clients have struggled with. Problem is, they are spending a lot of money printing, shipping and warehousing marketing materials…